We reverse engineer how companies scale from 0 → $100M+ ARR.

• Genspark → $155M in 10 months
• Netlify → Became the obvious choice

You get the playbook.

Trusted by 60,000+ SaaS founders

Canada

Wes was born and raised in Canada.

Hypergrowth Startups

After university, he started his journey in demand generation, initially at VC-backed hypergrowth startups, where he thrived in generating a high volume of leads for Sales teams.

PLG Aha! Moment

In 2016, Wes introduced a free product at Vidyard, which has now been used by millions.

PLG Strategy Consultant

Over the next three years, Wes consulted with hypergrowth and Fortune 500 software firms on leveraging free products for faster growth.

1st Book Release

In 2019, Wes established himself as a thought leader with the bestselling book Product-Led Growth: How to Build a Product that Sells Itself, selling over 100,000 copies globally through word-of-mouth.

ProductLed Is Born

The massive success of Wes' book prompted the rebranding of his consultancy in 2020, becoming ProductLed, the premier education firm for advancing product-led growth at software companies.

Podcast Launch

In 2019, Wes started hosting the ProductLed Podcast to connect with experts in the product-led sphere.

ProductLed Summit

Wes and the ProductLed team organized its first summit, bringing together 4,000+ product-led professionals.

ProductLed Academy

In 2023, Wes designed a live coaching program exclusively for SaaS founders and teams who want to scale their product-led revenue from >$100,000 in ARR to 8 figures and beyond.

2024 New Book Launch

What separates the okay product-led companies from the great ones? Wes' new book, Product-Led Scale: The Go-To Manual for Scaling a Product-Led Business tackles this question.