The Fastest Growing Companies Get Users To Value In 60 Seconds Or Less With AI

WARP is the on-demand program that shows you how — built from the same framework behind 434+ companies and $1B+ in self-serve revenue.

We've helped 434+ companies get their users to value faster

The Problem

Users Tolerate Your Product’s Friction Only Because There’s No AI-Native Alternative Yet

That’s temporary. When a product delivers value instantly, users don’t complain about your product. They leave and never come back.

The Proof

The Companies That Figured This Out Are Leaving Everyone Else Behind

The fastest-growing software companies didn't shorten the path to value. They deleted it. Users don't set up. They don't configure. They just get the outcome they came for - immediately.

3 days to build a deck

60s to a full presentation

$0 → $100M ARR in ~30 months

Weeks to ship an app

60s to working code

$0 → $100M ARR in 8 months

Days with a designer

60s to finished art

$0 → $100M ARR in ~2 years

Before and Afters

Every Company Built a Prototype That Gets Their Users to Value in 60 Seconds

Had it not been for WARP Week, we would have just kept competing on price. This program changed everything.” — David, Founder

Email & SMS Marketing for Shopify

60 seconds to value

Before

Time to Value: ~1 week

"Cheaper Klaviyo"

Weeks of manual setup. Migrate, configure DNS, build 7 automation flows, learn the platform.

After Warp Week

Time to Value: 60 seconds

“The email platform you set and forget”

Connect Shopify → AI installs 7 personalized campaigns → revenue starts day one. Never log in again.

Music Marketing Platform

60 minutes to value

Before

Time to Value: ~15 minutes

Building a marketing tool for artists

Step-by-step setup: select genre, configure links, build campaigns manually. Feels soulless.

After Warp Week

Time to Value: 60 seconds

Turn your song into a full campaign instantly

Drop your song link → AI builds your entire promotion campaign based on the genre of your song.

Insurance Compliance

60 seconds to value

Before

Time to Value: Hours

Weeks of sales calls before any value

Hours of demos before anyone could experience the product.

After Warp Week

Time to Value: 60 seconds

Upload a vendor agreement. See the AI extract compliance requirements in seconds.

Consumer Research

60 seconds to value

Before

Time to Value: ~5 minutes

Users were confused what to research first.

Multiple decisions. Users had to think before seeing value.

After Warp Week

Time to Value: 2 minutes

We tell THEM what to start researching

Paste your website URL → AI analyzes your business → suggests questions → launch → results in 2 minutes.

Bakery Analytics

60 seconds to value

Before

Time to Value: 1-2 weeks

A stressful dashboard nobody understood

Multi-step signup → 1–2 week onboarding → complex dashboard with no guidance.

After Warp Week

Time to Value: 60 seconds

1 question to kick things off. Instant answers.

Open the product → see how your bakery is doing at a glance → ask any follow-up questions based on your data.

The Process

5 Steps To Getting Your Users to Value In 60 Seconds Or Less

  1. Define your "first strike"
    Get crystal clear on what user success actually looks like — and what a realistic first moment of value could be in 60 seconds or less.

  2. Map the current path
    Walk through every step a new user takes today. Most people are shocked — what feels like 'a few steps' is usually 40–50+.

  3. Design the new path
    Redesign the journey to that first strike — this time with AI. Delete every step between signup and value.

  4. Build the clickable prototype
    Turn your new path into a working prototype — no coding required. This is the artifact you demo to your team to show exactly where you're taking the product.

  5. Pressure-test your 60-second experience
    Record a walkthrough of your 60-second before/after and share it in the WARP Community. Get feedback from founders who've already built theirs — on what works, what's weak, and what to ship first.

The Deliverables

What You Walk Away With

  • Clickable prototype
  • WARP Community
  • 90-day roadmap

What This Means For Your Business

When Users Get to Value in 60 Seconds, Everything Changes

  • Build a product that actually sells itself
  • Double your addressable market overnight
  • Scale revenue without scaling headcount

Your Invitation

Stop Optimizing a Product That Won't Survive the AI Era. Build One That Wins.

Enroll now and lock in the lowest price.

Individual
$497

TEAM
$997

Private Productled Sprint
$20,000
Your team • 3 intensive days • Your schedule

Team Bonus

Review Your 60-Second Product Flow With Wes Bush

Every team that completes WARP Week unlocks a 45-minute 1:1 call with Wes.
This call includes:

  • Pressure-test your 60-second activation sequence
  • Refine your positioning and activation flow
  • Identify the one or two moves that will collapse your time-to-value fastest

Your Users Want the Easy Button. Will You Build It?

The first company in your market to deliver value in 60 seconds wins. Not because they're better — because users try it once and never look back.