We reverse engineer how companies scale from 0 → $100M+ ARR.

  • Genspark → $155M in 10 months
  • Netlify → Became the obvious choice

You get the playbook.

Trusted by 60,000+ SaaS founders

Free Templates to Help You Implement The Product-Led Playbook

Fast-track your product-led journey by using our templates. These are for use within your company and are not to be distributed or commercialized in any way.

Just a few of the tools you’re about to unlock…

One-Page Endgame Canvas

Align your team on your winning strategy to build a long-term competitive advantage.

User Endgame Canvas

Know your users better than anyone else in the market by mapping out their unique challenges at every stage of the user journey.

One-Page Free Model Canvas

Be intentional about what you are giving away for free and what you put behind a paywall.

Irresistible Offer Landing Page Template

Build a landing page that speaks to your ideal users and not only encourages them to sign up but motivates them to actually use your product.

Bowling Alley Framework Canvas

Help your users see value in your product within seven minutes using the “First Strike” principle.

Value Ladder Canvas

Build a pricing plan that will convert users to high-paying customers without requiring them to talk to you.

ProductLed Scorecard Template

Track the right metrics to assess your progress and identify what the #1 bottleneck is in your business.

Growth Process Meeting Templates

Start hosting strategic alignment, monthly planning, and weekly accelerator meetings.

Employee Performance Dashboard

Start hosting strategic alignment, monthly planning, and weekly accelerator meetings.

and much more

Download all templates