Reverse Engineering Success

We reverse engineer how companies scale from 0 → $100M+ ARR.

  • Genspark → $155M in 10 months
  • Netlify → Became the obvious choice

You get the playbook.

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Learn from those who’ve gone before you! Whether you’re transitioning to PLG from a sales-led model or building a product-led business from scratch, our members are ready to share the lessons they’ve learned so you can achieve success on your product-led journey.

Community Questions

Frankie

Hey PLG squad! I want to do product-led growth for my nonprofit’s recurring giving program. Does anyone have any advice in how to approach this / where to begin?

16 replies

Ian M

Hey everyone, big love to the PLG community! Got a burning question here... What’s the most important thing a PMM plays in a PLG company when it comes to GTM strategy?

9 replies

Aaron Vaughn

Hey PLG Folks! Any recommendations for services to recruit users for usability testing, as well as points to evaluate a service on?

19 replies

Jane Cooper

Looking for product analytics recommendations: Mixpanel, Amplitude, Heap, or something else?

26 replies

Zach Conrad

Has anyone faced a sales team that doesn’t quite “trust” product management to do a warm hand-off of a customer for interviewing for product viability? What steps did you take to address this?

11 replies

Dianne R

How do we think about PLG for Enterprise customers? true Enterprise like Coca Cola or a Bank of America. If you are trying to sell to a company that size... is there a PLG play? Can PLG be combined with ABM? If so how?

10 replies

Ralph E

What you are all using for support chat? Yes, there are multiple options - but here is what we need in support: A live chat button, which asks if you want to create a ticket or live chat. Any suggestions?

10 replies

Arthur

Hi everyone, do you have any tips to get our first 100 beta testers? We are looking for innovative and not too pushy ways to find willing to try our app. Thanks in advance!

16 replies

Theresa Webb

How do you send trigger based emails to onboard and activate new users? Any suggestions would be great!

11 replies

How to Get the Most From the Community

Our ultimate goal with this community is for PLG enthusiasts around the world to come together to learn from one another. It’s meant to be a safe space for open and honest discussions about all things related to product-led growth. Here’s how to get the most from your membership.

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Be respectful of all members

Our goal is to create a welcoming space where PLG enthusiasts can learn, share, and grow together. Open discussions are encouraged, but respect is essential. People who are found to be abusive or who put others down may be removed from the community with little or no warning.